Articles

Articles on various aspects of Web Content Design, Digital Marketing and Virtual Worlds.

What will our role be in Virtual Worlds?

December 2010

Scientists are creating technology that allows paralysed people to move around freely in virtual worlds. Some of the world’s large corporates, who have been experimenting in virtual worlds from their early days, are still in them, in a big way. What will our role be in a world of challenges and opportunity?

When businesses GET marketing

August 2009

When businesses get marketing, they also get new customers - and even win them over!

August 2008

In my presentation on 22 August 2008 at the 8th Annual Strategic Intranet & Enterprise Portal Management Summit in Wellington, I looked into aspects of merging corporate Intranet, Extranet and public websites into single synchronized systems that allow access to both staff and partners. I find the most interesting challenge, however, to be the issues around publishers that want to use a single instance of information across multiple websites.

Can business websites become more sociable?

May 2007

While business websites tend to have formal, well-defined structures, social websites (built by people hanging out online) tend to have informal structures based more on hyperlinking and tags. Is the territory between these two types a barren wasteland, or a land of opportunity?

Corporate mastheads are evolving

February 2006

An interesting trend has developed in the design of mastheads on corporate websites. It seems that the larger the company, the smaller their logo and masthead tend to be. Companies with lots of self-confidence, such as Apple, Sun and Motorola, don't even bother with a traditional masthead; they integrate their logos into the main navigation area.

August 2005

This article look at the benefits that result when we treat structure, content and presentation as three largely separate layers.